In a recent article for the Guardian Voluntary Sector, John Burn-Murdoch comments on Minister for Civil Society Nick Hurd’s suggestion that open data could be “as powerful a tool to the voluntary sector as to any.”
Wider use of data in the charitable sector could be very beneficial. Organisations will be able to provide donors with factual evidence of their achievements, as well as discover more about their demographics through learning about giving patterns.
Nick Hurd, said: “Part of the value of civil society is holding power to account, and if this can be underpinned by good quality data, we will have a very powerful tool indeed.”
Charities using open data will be able to improve their services. CEO of Barnsley Hospice, Ian Carey, said: “We use data to capture the complexity of how we deliver palliative care and to improve this process. We can demonstrate as an organisation that we’re providing an important service to the people of Barnsley.”
A new report has outlined the digital challenge charities face if they are to adapt to a changing society
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank