Over half of the money raised for Disasters Emergency Committee’s (DEC) Syria appeal was given through digital devices, it has been reported. The appeal was launched on 21st March and has raised GBP10.3m so far.
The total figure of digital donations stands at 55%, with 12% of those being made through phones or tablets. 37% has been given by credit or debit card using the My Donate platform and 12% given through PayPal. Additionally, 4% of donations were pledged via text and 2% through online platforms.
DEC interim head of fundraising, Helen Calder, says: “The support received so far for the appeal has been fantastic and we are particularly pleased with the very impressive level of giving via our digital platforms. The varied way donors can now choose to support the appeal has really helped us to reach a wider audience and bolster our fundraising figures. This will allow our members to reach many more people affected by the crisis in Syria.”
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