Research has proven that by 2014, more people will use mobile devices than computers. Charities must integrate mobile giving into their fundraising strategies to keep their supporters engaged. This will ultimately provide more ways in which a person can engage with your charity and increase donations.
A recent blog post by Kari Anna Kiel, the Event Marketing Consultant at DoJiggy, a provider of online fundraising software solutions, discusses how the growth of mobile device usage will impact online fundraising campaigns.
Benefits of a mobile giving campaign will:
- Show your supporters that your charity is ‘tech savvy’ and up to date with current trends
- Allow you to connect with your supporters regularly and remotely
- Increase the engagement factor
- Allow supporters to make donations by credit card with a screen optimized for mobile
- Allow access to your website at anytime from anywhere, such as on their commute
- Allow people to share fundraising pages online
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.