Those using the ‘Swap fags for swag’ app point their smartphones at Government warning signs on any cigarette packet, to view 3D scenarios pop up on screen. These depict what else the money could be spent on, such as holiday, gadgets, or cinema tickets.
Betty McBride, Director of Policy and Communications at the BHF, said: “The tobacco giants are notoriously protective about their slick cigarette packaging – here’s a bit of slick that does some good for once. We need to up our game if we are going to help people beat their addiction to tobacco by finding new ways to reach out to them. We want to help the two thirds of smokers who tell us repeatedly that they’re desperate to quit.”
Funding will help to address critical humanitarian problems around the world
Tech for Good programme invites applications to help more charities achieve social change through technology
Colleagues at Shop Direct have raised £210,000 in just 12 months to support the development of a new digital app for Alder Hey Children’s Hospital
New digital investment service for charities will provide access to the biggest selection of charity-specific investment funds