The Fairtrade Foundation has launched an innovative online campaign which aims to target trade injustice. It has created a microsite where the public can create unique ‘mini-marchers’ to march on parliament today, March 4th.
The campaign has received mass celebrity support and is being promoted on Facebook, Twitter and the Fairtrade Foundation website. On the day of its launch, the campaign gained 3,150 supporters. There is also a video of the campaign to explain how it works which can be viewed here.
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