A new mobile giving service, Donate Mobile, launched on 27th February, which aims to target the decline in giving and raise GBP15m for charities by 2018. 10% of user’s monthly mobile bills, including Gift Aid, will be donated to their chosen charity. The service uses the Vodafone network and users can donate to UK-registered charity.
The service has ten partners, including Dogs for the Disabled, the Aspinall Foundation and the Born Free Foundation. They have partnered with the service at no cost and are featured on Donate Mobile’s website.
Mark Brunwin, managing director of Donate Mobile, said: “We have spent many years working with the charity sector, learning about its needs and tailoring our offering to ensure that Donate Mobile will have a clear impact on committed giving by helping customers do something great with their SIMs. We see this as a genuine opportunity to help reverse the decline in charitable giving in the UK.”
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