Research gathered from The Charity Social 100 Index 2012 highlighted how charities have seen a doubling of support on social media channels in the past year. Connecting with supporters through social media has proven to be very effective, yet the extent of this remains unexplored by a large part of the sector.
Head of development at The Clare Foundation, David Lawrance, shares his views in a recent article for the Guardian Voluntary Sector Network, regarding the charitable sector’s use of social media. He calls for charities to make the most of social media as a platform for gaining support, encouraging donations, recruiting, networking, and sharing success stories.
80% of 18 to 24 year olds 73% of 25-34 years olds have Facebook and Twitter accounts. Charities should utilise this knowledge and consider social media as a way of reaching out to the next generation of donors.
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