The Harlem Shake is a new internet meme which has gone viral. Someone performs a solo dance, usually in a hat, or mask, surrounded by supposedly unaware people. The film then cuts to everyone dancing outrageously in equally outrageous costumes.
Several UK charities have got involved with this popular web trend, posting their own versions of the Harlem Shake online. This led to the Twitter hashtag #HarlemShakeCharityDanceOff, a competition between Macmillan, Mencap, and RNLI, who all released videos of their own. People are asked to text a donation to vote for their favourite Harlem Shake dance. Voting closes on March 5th and the charity with the most donations will win.
Drawing upon current web trends is essential to charities in 2013, and this is a great example of innovative fundraising. Watch the charities do the Harlem Shake here.
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