The campaign, which took place on Saturday 23rd February, encouraged those using Twitter to use the hashtag #1every5, which represents Railways Children’s estimate that one child runs away from home every five minutes in the UK. Aviva donated GBP1.00 for every hashtag posted.
Heather Smith, Marketing Director at Aviva Direct Insurance, said: “We would like to thank all who showed their support for our charity partners Railway Children this weekend by tweeting the hashtag #1every5. This match offered us a fantastic opportunity for us to build on our year-round work with Railway Children, raising awareness and funds for the charity.”
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