Technology firm, thedatabank, has released a new social media tool, SocialCRM, which aims to allow non-profits to manage their data more effectively. The tool uses social media tracking which allows users to rank their followers of Twitter, Facebook and LinkedIn. Users can then improve relationships with their supporters or target members individually.
SocialCRM will also provide a single dashboard for all social media sites which aims to make it easier for non-profits to manage multiple accounts. All Facebook posts and tweets will appear on this dashboard.
Chris Hanson, of thedatabank, said: “Every nonprofit we talk to is doing something with social media, yet very few of them have the information or tools they need to take advantage of the tremendous opportunity to raise money and increase support through social media.”
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