Queen Mary, University of London (QMUL), has recently joined the highly regarded Russell Group of universities. To secure its position within the group, the university will be developing its IT network to manage the data of over 120,000 alumni.
Queen Mary has chosen thankQ CRM, fundraising and alumni relations system to keep donation and supporter information on one single, consistent, data-set. Many UK charities and non-profits use this system for its easy application. Queen Mary also purchased additional features to aid and integrate email, mobile campaigns, social media, telethon and web.
Andy Wood, Director of Development at Queen Mary said: “We are looking forward to joining a number of other UK universities as a thankQ client. Their solution, aside from the technical excellence and value of the product, will quickly allow us to better utilise our data in support of our strategic objectives in both fundraising and alumni/stakeholder engagement. I’m pleased to say that the decision to select thankQ was a unanimous one.”
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