The app can assist charities by helping to raise awareness, communicate with donors, fundraise and recruit new staff. The app can be used to get across basic information in a short space of time. This grabs the attention of the viewer, which is likely to be held during the short, six second time-frame. Charities can use this time to show relevant statistics on screen to present their cause.
Charities could try engaging their supporters by asking them to create their own Vines to demonstrate their fundraising techniques. Asthma UK has started an interactive competition using Vine, asking its donors to show how they would celebrate if asthma could be cured.
Tech for Good programme invites applications to help more charities achieve social change through technology
Colleagues at Shop Direct have raised £210,000 in just 12 months to support the development of a new digital app for Alder Hey Children’s Hospital
New digital investment service for charities will provide access to the biggest selection of charity-specific investment funds
Major charities are abandoning the clipboard and are going digital in a bid to boost donations and reach out to new supporters