50 million people worldwide have a tablet or smartphone. Charities are encouraged to use this knowledge to ensure that users can donate through these devices to optimize giving. Technology plays a large role in charitable giving, with mobile being one of the donation platforms favoured by supporters.
Many charities have taken these technology trends into account and have made their sites accessible through tablet devices. The simplest means of mobile donation is text giving, which is very popular in America. The Haiti earthquake generated GBP32m in text donations. Traffic to donation websites tends to come from smartphones and tablets rather than desktop computers. It is thought that donations through smartphone devices will overtake desktop donations by 2014.
Smartphones and tablets were a popular gift last year, and online donation site JustGiving saw a 150% month-on-month increase in mobile traffic following Christmas. Social media sites come hand in hand with smartphone use, and so Facebook is fast becoming a popular way to donate; over GBP25m was raised through this platform last year. In fact, over a quarter of all mobile traffic to JustGiving comes via Facebook.
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