Blackbaud’s report sees increase in online giving » Charity Digital News

Blackbaud’s report sees increase in online giving

[caption id="attachment_662" align="alignright" width="250"]Small non-profits saw a 7.3% rise in their fundraising efforts Small non-profits have seen a 7.3% rise in their fundraising efforts[/caption]

New information published in Blackbaud’s 2013 Charitable Giving Report has revealed that since 2011, small non-profits have seen an increase of 7.3% in their fundraising efforts.

The report also demonstrated an increase of 11% in online giving in 2012, particularly with disaster recovery such as Hurricane Sandy. In addition, online fundraising represented 7% of all charitable donations in 2012. The sector which has seen the most drastic increase in online fundraising is education and public organisations; a growth of over 17%.

For 2013, charities are encouraged to focus on donor retention, and innovative ways to encourage donor support. Organisations should make the most of technology to ensure that its websites are on the same level as its competitors. Clever use of email marketing and Facebook apps should also be administrated to improve donor communication.

Related reading