Further information has been revealed regarding the increase in mobile traffic to JustGiving. Our previous article, “JustGiving sees a rise in mobile traffic,” discussed how the two weeks following Christmas saw a drastic spike in mobile traffic to the site. At JustGiving’s Impact through Innovation conference in London on 29th January, Jonathan Waddingham, JustGiving’s social and labs product manager, revealed how the number of people visiting the site through mobile devices has increased from 4% to 40% since 2010.
He also revealed that 26% of users accessed the site via their mobile phones or tablets in January 2012, a figure which has risen to 40% this January. Waddington puts the drastic increase down to the popularity of social media, and says that charities should think about optimising the experience for mobile device users by making their website mobile friendly. Figures of users visiting the site via Facebook have risen over the years; standing at 0.3% in 2011, 10% in 2012 and 16% in 2013. Charities were encourages to get supporters to share donating experiences through their own social media channels, as JustGiving has found that an additional GBP5.00 is raised for charity for each Facebook ‘like’.
Digital technology is the great enabling force of the 21st century according to new report
Virgin Money Giving has announced a series of live online events designed to help charities with their corporate fundraising skills