It takes time and resources to keep up to date with new technology and emerging trends in the sector and often charities struggle due to limited budgets. Despite this, many recognise the positive impact social media can have on a campaign.
The report identified that the main social media channels non-profits are engaging with are Facebook (94%), Twitter (62%) and YouTube (42%). It was recorded that in 2013, non-profits have the strongest incentive to explore Pinterest. The second choices of experimentation were between LinkedIn, Google+ and YouTube.
Digital technology is the great enabling force of the 21st century according to new report
Virgin Money Giving has announced a series of live online events designed to help charities with their corporate fundraising skills