Last year Simplyhealth raised GBP30,000 for Heart Research UK. It has now increased this target to GBP150,000 to fund a project which is looking at the connection between heart and dental health. Simplyhealth will be donating GBP1.00 to Heart Research UK for each Facebook ‘like’ it receives.
A TV advert is running from 14th-19th January to promote the campaign. Simplyhealth’s Facebook page uses guides and videos to attract a following. It also allows users to upload a picture of themselves to become ‘Simplyhealth Supporters,’ which can then be shared online with friends.
Head of Brand at Simplyhealth, Clare Lee, said: “With the help of our Facebook fans we aim to donate £150,000 to fund a research project that helps us all understand more about how our dental health can affect our heart”.
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