The sum of GBP1m has now been raised for fifty partner charities through The Pennies Foundation’s microdonations scheme. The payment platform, available in a range of retail outlets, encouraged buyers paying by debit card to round up their purchase to the nearest pound.
Since its launch in 2011, Pennies has taken over four million donations of around 25p each. The last eight months has seen a distinctive rise in donations made due to further support from retail outlets such as DFS and The Fragrance Shop. The week leading up to Christmas saw an overall donation of GBP32,000.
Alison Hutchinson, CEO of The Pennies Foundation, said: “We have been delighted to see how quickly and easily the public have embraced micro-donations and donated via Pennies… We look forward to seeing that £1,000,000 figure quickly increase, as more retailers switch on Pennies and more charities benefit.”
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