MissionFish, a registered charity which enables eBay and PayPal users to donate to charity quickly and easily, has announced a change of name to PayPal Giving Fund. UK chief executive, Nick Aldridge, put the change down to a rebranding which means a new website and assurance that 100% of donations made will now go to charity.
The donation cost which used to be deducted will now be covered by PayPal, a system which came into play on Monday 14th January. These costs used to add up to an annual amount of around GBP250,000. Since its launch in 2006, the charity has raised over GBP40m for 7,000 UK charities. eBay took on the charity’s technology in 2011. Paypal has been the provider of the majority of its payment infrastructure. 2013 will see more of its systems being combined with PayPal’s technology.
Nick Aldridge says: “PayPal saw an opportunity to do a lot more to support charities in the UK and the US. The first way is to cover the operating costs for charities, which we used to cover ourselves by keeping a small percentage of each donation. Reflecting PayPal’s support and the fact that we are already working very closely and even more in the future, we are changing the name to the PayPal Giving Fund. PayPal is the way everyone pays and receives payment on eBay already, so it will make it a much clearer and relevant name.”