Research from The Charity Commission has demonstrated that around 2.7 million charity volunteers work in England and Wales. Due to the demand for these volunteers to be employed in permanent skilled positions, charities need to employ complex Customer Relationship Management (CRM) solutions to effectively manage job positions, relationships and impact of their work.
Canal and River Trust is a charity which maintains 2,000 miles of waterways in England and Wales. CRM software thankQ has been employed by this charity to develop a volunteer recruitment module which will allow the trust to accurately measure all volunteer activity in an online database. The software will soon be using the software as a service (Saas) aCloud technology which will give volunteers the chance to manage their expenses from a mobile device.
Head of fundraising at The Canal and River Trust, Ruth Ruderham, says: “We are now able to use the thankQ database to calculate an accurate Lifetime Value for our supporters, taking into consideration all their involvement with us. This will be critical for us as we develop our fundraising strategy further, enabling us to make decisions based on long-term lifetime value not just immediate return on investment.”
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