Child’s i Foundation, a charity supporting the needs of abandoned children in Uganda, has joined with mobile fundraising specialists, Open Fundraising, to develop an innovative mobile giving strategy.
Child’s i has succeeded in gaining a lot of support in a short space of time with their proactive use of social media. Open Fundraising aims to integrate mobile giving with the charity’s social media sites such as Twitter and Facebook. The SMS-based regular giving platform, Mobilise, will be adopted to accept the donations. Donors will all receive a video for signing up to the cause.
Digital Planner at Child’s i, Kirsty Stephenson, says: “As soon as I heard about Mobilise I thought it was a great fit for Child’s i Foundation. It is incredibly easy and quick to set up (none of the complex online forms and bank details required). Most importantly though, it is a very transparent way of giving – the donor is reminded every month before the donation is charged to their phone bill and given the opportunity to skip or stop”.
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