Last year saw a lot of cost cutting from charitable organisations which has led to innovative fundraising, mobile giving, gamification, developments in digital and a rise in viral ads. Below are a few examples campaigns which stood out above the rest in 2012.
- Save the Children used a technology developed by Aurasma which allowed readers to hold a tablet device over their newsletter to reveal extra content.
- Kony 2012 released a 30 minute video for the Invisible Children campaign which went viral and was commended as one of Marketing Magazine’s brand moments of 2012.
- New players have emerged on the social media scene. Charities have been branching out from Facebook and Twitter, emerging on sites such as Pinterest and Instagram.
- The Movember campaign supporting male prostate cancer used a mobile app to allow men to track the growth of their moustache with a 30 second video.
- June saw the launch of the Co-operate app, which used location based technology to help users find co-operatives close by.
- WaterAid use photo sharing service Instagram to keep donors informed about the drilling of wells in Malawi.
- Ovacome, a charity which raises awareness of Ovarian cancer, created the world’s first iBook, “Holding Onto Hope.”
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