This year, over GBP66m has been donated by text, a doubling since 2011 when the figure was GBP32m. PhonepayPlus conducted a report which suggested less than 1 in 100 people donated by text in 2010. By 2015, this figure is expected to have undergone an increase of 880%. In addition, 25% of 18-34 year olds said they had donated by text in the last year, compared to just 8% in the older age bracket. There is no network charge for mobile giving now, meaning all of the money received goes directly to the charity, a concept more appealing to donors.
The regulator of the report said: “a real growth opportunity to charities when other sources of public and private funding are under pressure. The research shows that text donation brings new money and new donors to charities and is especially popular with younger people.”
Patrick Guthrie, PhonepayPlus’s Director of Strategy and Communications, said: “Mobile networks waiving charges has certainly helped in attracting more charities to text donation and our aim now is to continue to help charities and their supporters, whether large or small, use this method of giving confidently and securely.”
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