A report, ‘Democratising Philanthropy,’ has been released by the Department for Culture, Media and Sport. In this report, Chair of the Community Foundation Network, Matthew Bowcock details ways in which digital technology could boost fundraising in the charitable sector.
Bowcock highlights how technology has the potential to democratise fundraising, engaging a wider audience than traditional means, which tend to target a low number of high net worth donors. He goes on to say how digital tools should not be underestimated, and that using a digital platform could be essential in achieving a much larger donor base. He brings to the fore the importance of drawing on mobile devices, through creative apps. Another major platform mentioned is social media; gaining support through the creation of online groups. This is supported by research found by The Funding Network which shows how people are more willing to donate if they are part of a larger crowd. The Government will respond to the report in the New Year.
Maria Miller, Culture Secretary, said: “Together with public sector investment, earned income and support from the National Lottery, philanthropy has the potential to enable our cultural sector to continue to lead the world. I share Matthew Bowcock’s desire to democratise philanthropy, and to make use of digital technology as one of the means to that end.”
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.