Charities invited to new Iof conference » Charity Digital News

Charities invited to new Iof conference


Iof set the date for CRM conference

On February 4th 2013, the Institute of Fundraising (Iof) will be holding a one day conference at the Brunei gallery in London, entitled “CRM and the Supporter Journey.” Leading charities and experts in the field will be giving insights, including Salesforce, CLIC Sargent, and Age UK. Entry cost is GBP225 for non-profit organisations.

Topics covered include: starting out with Customer Relationship Management (CRM), making the most of an existing database, deciding on models, measuring the results and implementing a new database. Anyone looking improve their approach to CRM is invited to attend.

Iof say: “CRM, segmentation and improved donor insight are absolute necessities in the current charitable giving market. With insights from leading charities and other sector experts, you’ll leave this conference with an excellent understanding of what you need to do to really make a difference to your segmentation and communication approaches.”

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A headshot photograph of Jo Barnett, Executive Director of Virgin Money Giving.