George Osborne’s Autumn Statement released on Wednesday 5th December, announced that requirements for the Gift Aid small donations scheme (GASDS) would be less strict. The re-evaluated criteria outline how charities wishing to claim should have made Gift Aid declarations in at least two of the four previous tax years. Another essential measure is that charities must have claimed GBP 1 in Gift Aid for every GBP 10 they wish to reclaim under the GASDS.
The autumn statement predicts that by 2018, the scheme could have the potential to raise GBP 150 million every year. The scheme is anticipated to cost the government an additional GBP 10 million by 2013/14.
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
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