The Nightingale House hospice provides free care for patients across North Wales. Its fundraising programme spans a range of different channels such as sponsored, cooperate and sporting events, raising GBP 25,000 in 2010/11. However, the hospice has seen that figure quadruple since using Heroix technology. Heroix, from Blackbaud, is a peer-to-peer fundraising solution which allows charities to save time building online fundraising websites.
The software is relatively cheap and easy to use, allowing for increased control over websites and social media platforms. The hospice intends to convert more donors towards the online platform over the next few months. Managing director of Blackbaud, Jerome Moisan, praised the service as “an affordable option for smaller charities [which] provides them with an easy-to-use product and functionality that will really make a difference in how they raise funds and awareness.”
Fundraising and events manager of Nightingale House, Margaret Hollings, recognises the increase in online support from roughly 0- 60% since the transition: “This is massive for us as it potentially saves a huge amount in administration and other associated costs. I wouldn’t hesitate to say that without using Heroix, it just wouldn’t have been possible in such a short timescale.”
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