This week has seen the launch of digital fundraising platform Prizeo, which encourages the public to donate to causes supported by celebrities. Those involved include Stephen fry, Jamie Oliver and boy band JLS, who use their social media presence to raise awareness of this fundraising method. The public pay a micro-donation of just GBP 1 and in return, have the chance to win an exclusive prize. These are generally VIP experiences, such as a chance to appear on Fry’s TV show QI.
Prizeo is the brainchild of two Oxford students Leo Seigal and Bryan Baum. Since its release, Silicon Valley’s Y Combinator programme has agreed to continue with Prizeo’s development. Other digital start-ups to be taken on by the programme in the past are Dropbox, Reddit and Airbnb.
Fry said of Prizeo: “When I first heard the idea I thought, why has nobody ever thought of that before? Prizeo is a fresh, innovative and above all inclusive approach to fundraising. I’m a strong believer in using technology for good.”
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A new charity fundraising platform goes live this month – and 100% of donations will go directly to supported charities. The Wonderful ... read more
Funding will help to address critical humanitarian problems around the world