Action for Children, a charity which aims to help families who often go without hot food, has released a new emergency campaign for the Christmas season. The video, entitled, “No child should go hungry this Christmas,” uses stop motion to great effect, as the dining table is filled up with a huge Christmas spread, before the feast disappears leaving just an empty plate.
In addition, the charity has included a donation function on the YouTube channel. This simplifies the process and draws upon the viewer’s initial reaction to the video, increasing the chances of a donation.
The video is available to view on YouTube here.
Websites turn attention to work of charity for a day
Charities working with the TheLADbible to launch UOKM8? – a three-month campaign to raise awareness of and collect data about male mental health issues
New campaign launches to increase the digital expertise of charity trustee boards
Charity calls on celebrity patrons to raise awareness of its message