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Make a memorable charity website

[caption id="attachment_155" align="alignright" width="250"]WWW Be creative with your website[/caption]

One of the best ways to communicate with your target demographic is through the internet. Your website will be the first port of call for anyone interested in donating to your cause. Capturing the right tone and delivering good content is essential in making your charity appeal to the public.

Blue Cross keep their website fresh and exciting by having their own YouTube channel through which supporters can upload videos of their pets. The Terrence Higgins Trust has a section on their website called MyHIV which contains video case studies of people affected by the disease. In addition, the titles contain keywords which are great for Search Engine Optimisation (SEO) purposes. UNICEF make the most of multimedia on their website by using blogs, audio clips, photos and videos.

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A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.