One of the best ways to communicate with your target demographic is through the internet. Your website will be the first port of call for anyone interested in donating to your cause. Capturing the right tone and delivering good content is essential in making your charity appeal to the public.
Blue Cross keep their website fresh and exciting by having their own YouTube channel through which supporters can upload videos of their pets. The Terrence Higgins Trust has a section on their website called MyHIV which contains video case studies of people affected by the disease. In addition, the titles contain keywords which are great for Search Engine Optimisation (SEO) purposes. UNICEF make the most of multimedia on their website by using blogs, audio clips, photos and videos.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
Increased cloud adoption is being fuelled by cloud-native applications, including security and the Internet of Things (IoT) cloud-based solutions
As readers of this site will no doubt be aware, digital has a massive part to play in the future growth of ... read more
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.