Information compiled earlier this year by the Visceral Business’ Charity Social 100 Index 2012 demonstrates that non-profit organisations are not making the most of social media, digital and online networks. Here are some tips which will keep your charity in the loop:
- Use social media. It is inexpensive, yet has the ability to reach a lot of people very quickly. Look at how other charities have used social networking sites successfully and utilise these techniques in your own campaign.
- Know your audience and communicate with them effectively. This could mean identifying a social media site relevant for your target audience, for example, Facebook for teenagers.
- Invest in the main social media sites first, such as Facebook and Twitter. These are the most popular and will generate the initial hype.
- Communicate with your audience. Ask for their contribution where appropriate, such as what they are hoping for from your charity.
- Keep followers up to date with the goings-on of your organisation. This could be by tweeting photos, or updating Facebook statuses.
- Build strong relationships with supporters by maintaining a strong charity voice. Use the sites for practical needs, such as appealing for donations.
- Be creative in your campaign. Tell inspiring stories and focus on positive outcomes. Be clear about what your charity really hopes to achieve.
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.